Icelandic innovation for sustainable tourism

Key to Iceland is a vibrant tourism marketplace, created by Icelandic entrepreneurs. Our goal is to promote regenerative, sustainable tourism by connecting travelers with trusted Icelandic hotels and accommodations, offering access to tailor-made tour guides developed in collaboration with real-life Icelandic experts and artificial intelligence, and ensuring that tax revenues remain a resource for strengthening and developing local infrastructure. Key to Iceland will be available in both Icelandic and English, serving the needs of both domestic and international users.

The guide in the palm of your hand – Key to Iceland combines the wisdom of the country’s most experienced guides with the power of artificial intelligence, creating a travel companion that goes wherever you go. Travelers enjoy personalized, real-time local guidance, enriched with insights, stories, and recommendations from those who know Iceland best.

In response to the ever-changing landscape of the tourism industry and the growing demand for regenerative and sustainable practices, we offer a fresh, transparent, and collaborative business model that benefits both buyers and sellers. Key to Iceland opens the door to a global market, increases visibility, and creates real growth opportunities for Icelandic businesses.

Key to Iceland is committed to responsible tourism, efficient use of infrastructure, and deeper, more meaningful travel experiences. The ultimate goal is for tourism to empower both visitors and hosts, delivering lasting value to Icelandic society.