Why Choose Key to Iceland?
Because Responsible Travel Should Be the Standard
Imagine planning your next Icelandic adventure and knowing that every choice you make contributes to a healthier local economy and a protected natural paradise. Key to Iceland is more than a travel platform. It’s a movement to redefine Icelandic travel—combining a user-friendly booking experience with responsible, sustainable practices that benefit travelers, accommodation partners, guides, and the communities that make Iceland special.
Rooted in Icelandic Hospitality
Local, not global: We’re a small, Icelandic company with deep roots in the community, dedicated to strengthening Icelandic tourism by working closely with local partners.
Mutual success: Our aim is for guests to have a memorable experience while partners receive the support they need to thrive.
Benefit for all: Sustainable profits, resilient partnerships, and a healthier tourism ecosystem.
Travel That Enriches Iceland
Staying local: Low commissions, Iceland-based operations, taxes paid here—every booking circulates within the Icelandic economy.
Supporting small businesses: Channeling travel spend into local operators, guides, and suppliers to sustain jobs and preserve Iceland’s character.
Travel with purpose: KTI isn’t just about seeing Iceland; it’s about engaging with its people, culture, and landscapes in meaningful ways.
- Be inspired
Iceland airwaves
See moreThe biggest party in Reykjavík. Iceland Airwaves is an immersive, multi-genre music festival held across a multitude of venues in the country’s capital, Reykjavík. Showcasing acts ranging from unheard-of up-and-comers to headline status artists.
Water in Iceland
See moreIf you’ve visited Iceland — or are planning a trip — you’ve probably heard this more than once:
“You can drink the tap water.”And it’s true.
Why You Should Never Walk on Moss in Iceland
See moreIcelandic moss looks soft. Almost inviting.
And that’s exactly the problem.
Photographing the northern lights
See moreIceland is one of the best places in the world to photograph the northern lights. With its vast open spaces, dark skies, and relatively low light pollution, Iceland provides an excellent backdrop for capturing the mesmerizing aurora borealis. This guide offers essential tips and insights to help you make the most of your photo expedition.
Discover our small towns
Step off the beaten path into our small towns around the island. From fjords and folklore to festivals and local flavors, these towns offer intimate glimpses of Iceland’s heart. Dive into our articles to start your journey.
Iceland’s Unassuming Coffee Craft
Iceland’s secret
Icelandic cafés feel like a warm embrace on a chilly day. What stands out isn’t just the ambience—it's the coffee. Baristas here take their craft seriously, from carefully sourced beans to precise pours, and the result is consistently surprising: a smooth, vibrant cup with surprising depth and brightness.
Ready to travel with purpose?
Explore, book, and discover with Key to Iceland today.