Positive Impact on Local Society

Why Key to Iceland? Because Travel Should Matter

We started Key to Iceland with a simple idea: that tourism, when done right, can benefit everyone — travelers, locals, and the landscapes in between. That’s why we work directly with Icelandic-owned hotels, guides, and tour operators, ensuring that your journey supports real people and communities across the country.

When you book with us, you’re not just finding a place to sleep — you’re helping preserve Icelandic traditions, support local businesses, and strengthen the tourism industry in a way that gives more than it takes.

To us integrity, transparency, and long-term value matter.

Commitment to Community

We’re not a faceless platform. We’re Icelanders who know the land, the weather, and the humor (yes, even that very specific Icelandic sarcasm). Our roots run deep, and so does our commitment to the people around us. From family-run guesthouses to independent tour guides, we focus on local-first partnerships that put community before corporate profit.

We maintain low commission rates and are committed to fulfilling our tax and duty obligations in Iceland, ensuring that our customers' support helps the local economy.

We believe in tourism that feels personal, not packaged. And that connection? It goes both ways. You’ll leave Iceland with more than a few photos — you'll take stories with you. Real ones.

Respecting the Environment

There’s a reason people come to Iceland to reconnect with nature. The moss-covered lava, the black sand beaches, the stillness of a glacier at dusk — it stays with you.

We aim to honor that stillness. That wildness.

At Key to Iceland, we encourage responsible travel behaviors that align with Icelandic values of environmental stewardship. Whether it's respecting hiking trails, choosing locally sourced meals, or simply slowing down to admire the landscape without leaving a trace, we’re here to help you travel better.

Embracing the Wild - Respectfully

The Icelandic wilderness is breathtaking — and fragile. We’re lucky to call this place home, and we don’t take it for granted. That’s why we invite you to experience Iceland as it is, not just as a backdrop, but as a living, breathing part of the journey.

Let the silence of the highlands move you. Let the stories of the locals guide you. Let nature remind you — as it often does here — how small we really are.

Key to Iceland isn't just about where you stay.

It's about how you show up. How you travel. How you leave places better than you found them.

We’re here for the travelers who want to explore mindfully, connect deeply, and tread lightly. Welcome aboard.